An analysis of some of the best ad campaigns where creativity and storytelling are taken to new heights.

“Morality is subjective.” If you’re about to drop that bomb on someone trying to have a logical argument on morals or ethics, don’t do it. It kills the discussion without any productive outcome. There’s nothing wrong with the statement itself, but it’s ultimately a useless assertion. Subjectiveness is mostly seen as a shapeshifting blob that […]

Laziness is right at the top on my list of character flaws. Which is why I have┬ánever been much interested in sports. Ironically, I carry with me a permanent sports injury. In 10th standard, I was playing as a replacement goalkeeper. The original guy was injured. Halfway through the match, a player stepped on my […]

Some courses require us to write a “reflection sheet” after each lecture. And what better way to make it bearable than blogging about it? The documentary Story of Stuff, shown to us during the first lecture of Socio-cultural Environment of Business, describes the negative effects and unsustainability of the modern culture of consumerism. It drew a […]

A nice side effect of being a business student is that it made The Restaurant at the End of the Universe an even more hilarious read than what it would’ve been otherwise. I’m referring to a part of the story known as the ‘B’ Ark, where our protagonists stumble across millions of alien management consultants, […]

It has been many years since I first watched Into the Wild but I find myself revisiting it from time to time. The film is based on the real story of Christopher McCandless, a guy who was repulsed by the materialistic inclinations of society and decided to get away from it all. He was later discovered – […]

I was reading through the blog posts of one of my favorite writers today and I realized I will never be as good. Not in a million years. This is not a hotshot, famous writer I am talking about, this is someone who is still struggling to make a name and probably requires additional jobs to stay afloat. […]

We went to watch Fantastic Beasts last week. The theater was running 15 minutes late and made us wait in line. While standing there with a tub of rapidly dissipating popcorn, I suddenly realized how unaccustomed I┬áhave become to queues, waiting, and things not happening as they are supposed to. Good management is only appreciated […]