The art of advertising

An analysis of some of the best ad campaigns where creativity and storytelling are taken to new heights.


The story of stuff

Some courses require us to write a "reflection sheet" after each lecture. And what better way to make it bearable than blogging about it? The documentary Story of Stuff, shown to us during the first lecture of Socio-cultural Environment of Business, describes the negative effects and unsustainability of the modern culture of consumerism. It drew … Continue reading The story of stuff