The art of advertising

An analysis of some of the best ad campaigns where creativity and storytelling are taken to new heights.

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The story of stuff

Some courses require us to write a "reflection sheet" after each lecture. And what better way to make it bearable than blogging about it? https://www.youtube.com/watch?v=9GorqroigqM The documentary Story of Stuff, shown to us during the first lecture of Socio-cultural Environment of Business, describes the negative effects and unsustainability of the modern culture of consumerism. It drew … Continue reading The story of stuff